Learn How to Master Marketing — Step by Step

A complete, structured journey to attract, convert, and retain your ideal customers. Learn what top marketers do — and what they don’t tell you.

Part 1 : Understanding Your Customer

Understand who you're talking to, what makes you different, and why your offer solves a real pain.
1

Build & Validate Your Persona

Learn how to gather real insights through interviews, behavioral patterns, and data clustering.

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2

Define Your Niche & Unique Selling Proposition

Clarify your positioning and craft a strong promise your market will remember.

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3

Understand the Real Problem

Dive deep into emotional and functional pain points using Jobs To Be Done.

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4

Map the Emotional & Rational Journey

Use empathy maps and journey maps to visualize what your users feel and do.

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Part 2 : Strategic Foundation & Message-Market Fit

Set solid foundations and quickly test your messaging in the real world.
1

Build Your MVP Landing Page

Craft emotionally impactful copy and design to test your offer.

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2

Smoke Test Campaign

Run low-budget Facebook/Google ads with a waitlist, Notion page or Typeform.

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3

Create Your Strategic Content Pillars

Organize your messaging into 3 core goals: education, conversion, and authority.

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4

Align Message + Proof + UX

Make your design, copy and testimonials work together.

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Part 3 : Strategic Foundation & Message-Market Fit

Drive targeted traffic at scale, without blowing your budget.
1

Growth Channels Landscape

Understand the difference between Owned, Earned, and Paid media.

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2

SEO for Builders

Learn to create evergreen content based on real search intent.

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3

Launch Ads That Convert

Run your first paid campaigns on TikTok, Facebook, and Instagram.

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4

Launch Your Referral / Pre-Launch Loop

Build viral loops and early user incentives before you launch.

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Part 4 : Convert. Retain. Multiply.

Turn visitors into customers, and customers into loyal promoters.
1

Build Your Conversion Funnel

Structure your messaging with proven frameworks (AIDA, PAS, FAB).

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2

Setup CRM & Email Flows

Automate engagement using HubSpot, Mailerlite, or Klaviyo.

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3

Create Retention Hooks

Use community, content, or product loops to increase retention.

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4

Optimize Based on Data

Analyze your funnel with heatmaps, analytics, and cohort behavior.

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Part 5 : Real-World Marketing: What You’re Not Told, But Should Know

Help you make smarter decisions by understanding what most courses and creators skip. No fear, no hype — just clarity.
1

Common Mistakes That Hurt More Than They Help

Every marketer makes mistakes — the goal is to avoid the costly ones early.

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2

5 Growth Loops That Truly Work Over Time

Growth isn’t about hacks. It’s about building systems that feed themselves.

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3

The Real Costs Behind Paid Acquisition

Paid ads can bring fast results, but they come with invisible risks.

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4

How to Stay Grounded in a Noisy World

In the age of marketing gurus and viral formulas, staying focused is a skill.

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